Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Physiology (Books) stars and elements

stars and elements

ISBN13: 9780307407610 ISBN10: 0307407616 Material Type: hardcover

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Physiology (Books) stars and elementsA fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before and after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results,